So, brands, I ask you this: Will you continue to use an outdated marketing model or adapt to the new consumer mindset and reap the rewards?~ Ben Barry op-ed in Elle Canada Before I go in, let me set the…
Ben Barry unearths new research challenging the fashion marketing status quo
No, You May Not LinkBomb My Facebook Page
Without asking? It is Rude. In addition, I am not alone on this. Each one of us has built up a platform and community on our personal pages and business pages, but the thing is… it’s ours. If you have…
5 Must Haves for Your Blog
It has dawned on me, as I interact with bloggers- new and old alike, that there are always certain aspects of blogs that we must have and that are non negotiable to grow and develop our blogs to that next…
10 Reasons Why I Won’t Shop at Your Plus Size Store or Site
Every day, a new plus size boutique opens up online, and I love it! I really do! However, when headed to your site, there are few things that make me cringe, make me close the window, never to ever check…
How to Reach Out to Plus Size Blogs
You are a plus size designer, retailer, or boutique and you would like to get your brand or company featured on their blog, what do you do? OR, you are launching a new collection or feature and you want to…